Founding Partners.


Matt Hollidge.

In addition to fifteen years experience in the Voluntary and Creative Sectors across the UK & Europe, Matt is an information architect and has lead UX teams in Central London to help develop global websites for clients including HSBC.

Matt draws upon broad cultural and societal influences as an ideator to innovate through the collision of ideas and fields, re-imagining approaches and strategies.


Juls Hollidge.

With an Honours Degree in law from Queens University Belfast and six years experience in community relations, Juls has also spent thirteen years working as a strategic consultant, agency director and public speaker.

Juls combines her skills as a strategist with deconstructionism to develop effective innovation, building robust concepts and offering strategic insight.


Our founders share a joint history of developing multinational and cross-cultural strategies for clients and have on-the-ground international experience through global research and development trips for tech startups and NGOs in the UK, Europe, Levant, North Africa, India, China, East Asia and North America.