First gift-wrapped Cathedral in the world.

First gift-wrapped Cathedral in the world.

Seven minute long ITV news feature on location at Carlisle Cathedral, broadcast twice on the day.

Seven minute long ITV news feature on location at Carlisle Cathedral, broadcast twice on the day.

Traditional media reach of 1.3 million people on the day.

Traditional media reach of 1.3 million people on the day.

580,000 Twitter impressions generated from tweets referencing the event and associated campaign.

580,000 Twitter impressions generated from tweets referencing the event and associated campaign.

200 metre long, three metre high ribbon wrapped around the historic, protected building of Carlisle Cathedral.

200 metre long, three metre high ribbon wrapped around the historic, protected building of Carlisle Cathedral.