We worked alongside men's health charity, Movember, to develop and engage new audience networks in the UK, providing strategy for engaging with the education and faith sectors.
CHARITY | NETWORKS | EDUCATION | AUDIENCES
Movember seeks to make a global contribution to men living happier, healthier and longer lives, and through their ever-famous monthly moustache growing challenge have literally changed the face of men's health. Over 5 million global participants have joined the men's health movement, raising £402 million and funding over 1,000 programmes focussing on prostate cancer, testicular cancer, poor mental health and physical inactivity.
Our initial engagement with Movember followed the success of our behavioural change work with NHS Blood and Transplant, subsequently we worked alongside the Movember UK team to develop their first networks into faith communities. We created audience strategies with tailored multi-faith communications and resources and isolated key stakeholders, press and advocates within those communities.
We launched the 'Holy Mo Network Challenge' as one of Movember's growing industry leagues alongside their accounting, financial, university and technology groups, allowing religious groups, churches, mosques and other places of worship to compete for bragging rights as they sought to raise the most funds. In its first year, the Holy Mo Challenge saw nearly 500 actively engaged participants raising £31,904 for the Movember Foundation with extensive coverage from religious press outlets.
Further work with Movember has seen the development of strategy for engaging specific UK communities and audiences including advising on national engagement strategy for the education sector through their work with secondary schools and academies.
NETWORK DEVELOPMENT | ENGAGEMENT STRATEGY |
NARRATIVE & COMMUNICATIONS |
MARKETING | PRESS |